There has been a lot of talk recently about Setanta in the UK and the likelihood that it will go under and cut off service to viewers. The obvious thought for Canadians after hearing the news is "how will this affect me?" and "will I not get to see any more Premier League games?" The good news is that everything looks okay within Canada. After speaking Setanta Canada's Marketing Manager, Andy Shapiera, I was told that it's "status quo" for Setanta Canada. What that means is that Setanta Canada operates separately from the UK, with separate broadcast contracts and rights to broadcast games, meaning, you will still get to see the Premier League games on television here on Setanta Sports, including the deal to broadcast Champions League coverage in 2009/10 and beyond. Shapiera says that "viewers will continue to see the coverage that Setanta Canada have become known for."
Further down the road, the outcome of Setanta UK may affect what happens here in Canada, but right now, people will continue to watch their favourite squads week in week out.
Andy Shapiera, Setanta Canada's Marketing Manager, joins Full-Time: Vancouver's Soccer Show every Sunday night on the TEAM 1040. If you have questions concerning Setanta, please email us at fulltime@team1040.ca and we will try and get as many questions in to Andy as possible this Sunday, June 14th, 2009.
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