Friday, March 6, 2009

Sounders FC Announce Spanish Language Broadcast Partner

New release from the Seattle Sounders FC

RENTON, Wash. - The Seattle Sounders FC and Bustos Media announced today that KeBuena 1210 AM (KTBK) will be the exclusive Spanish language radio broadcast partner of the team.

KeBuena will broadcast 26 of 30 regular season Sounders FC games during the 2009 MLS season, including 15-minute pre and postgame shows. KeBuena will also broadcast live from Soccer Celebration in the Qwest Field Plaza during the pregame show.

“Our partnership with KeBuena 1210 AM will further strengthen our relationship and commitment to the growing Hispanic market, an integral part of the Sounders FC fan base,” said Vulcan Sports and Entertainment CEO Tod Leiweke.

KeBuena will also produce a weekly Sounders FC radio show to air Thursday nights from
6:30-7 p.m. during the season. The first broadcast will be March 12.

“Soccer is by far the most popular sport among Hispanics and our community is going to embrace the Sounders FC,” said Amador Bustos President and CEO of Bustos Media. “Bustos Media is very proud to join Seattle sports fans in the excitement and we welcome the Sounders FC to our stations in what promises to be a great inaugural season.”

KTBK will partner with Sounders FC in several community outreach events throughout the season including soccer clinics and player appearances.

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